Audiences used to be held and controlled by large organizations. Access to those audiences was mostly granted to big companies via advertising and PR budgets. Things have changed. Audiences have shifted to the Internet where savvy entrepreneurs have built audiences by being themselves.
Jan 2nd, 2010
Tavi Gevison is 13 years old. She’s also one of the most well known American fashion bloggers. Tavi started her blog “Style Rookie” at the age of eleven of which not even her parents knew until she asked for their permission to appear in an issue of a New York Times magazine story. Her blog [...]
Jan 1st, 2010
Dave Carroll is a musician who likes to play his guitar. United Airlines broke his $3,500 Taylor guitar in a baggage handling accident. After the rocker’s failed attempts of having United Airlines reimburse him for the Guitar they broke, Dave decided to make a song about United Airlines’ failed attempt of a) properly handling the [...]
Dec 31st, 2009
Gary Vaynerchuk sells wine. An immigrant from Belarus, Gary took over his dad’s New Jersey wine store. In the 90s he began selling wine via the store’s website winelibrary.com. At some point, Gary saw an opportunity to leverage social media to promote his wine business. Not being the world’s best writer, he started a video [...]
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